Araba Quaye had a vision to be different and to offer items to shoppers that stood out from the crowd.

That's where the idea for her brand new store - UpLife Health, Beauty & Fashion - came from.

"I want everyone who comes in to feel like there is something for them," she noted. "I want to tailor make the store for that as well."

Quaye added that she wants the store to pride on service first and foremost.

"You have shoes, clothing, purses, jewelry, you name it. Whatever I can get, I will do my best. I want the store to serve people and that's why it is there, to serve people."

With many different items to offer, she says the ability to create your own style helps make the store unique.

"Its good to follow trends, but why not make your own trend in a way. That's where I was going, to introduce Humboldt folk to something different - spice it up a bit."

The store has been open officially since December 6, and after not being able to do much marketing, Quaye stated that word of mouth has seen in-store traffic start to pick up.

"It was a little bit slower in the beginning, but as time has passed, more folks have come in. People who I don't even know have been so supportive," she said. "I appreciate them so much, the people of Humboldt are awesome. I am so happy I am here."

You can visit the UpLife website for added details on items, as well as business hours and social media.

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To hear more from Quaye with Bolt FM's Angie Dukart, click below.