Get the rally cries and nominations ready! Kraft Heinz Canada, in partnership with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), has opened nominations for Kraft Hockeyville 2021.

Kraft Hockeyville has established a 15-yearlong legacy of breaking down barriers and encouraging participation in Canada’s beloved sport by upgrading local hockey arenas in need of repair and refurbishing.  Kraft Hockeyville has proudly awarded $3.8 million to 85 communities across the country.

“For many communities, hockey is more than a sport and being crowned the Kraft Hockeyville champion is more than a title,” says Matt Bruce, Senior Brand Manager, Kraft Heinz Canada. “It represents a passion, a way to connect and feel like their community is part of something bigger. We love seeing that excitement come through every year in the nomination stories, the local and now virtual rallies and the NHL preseason game. The Kraft Hockeyville legacy is a powerful tool to ignite community spirit, which feels more necessary than ever after a challenging year for all Canadians.”

Over the years, Kraft Hockeyville has helped highlight why communities are the heart of hockey. In 2009 Humboldt was in the top five finalists, then again in 2019 with a nomination.